Chefclub, an "eatertainment" digital brand, has announced its expansion into animation with "Chefclub Friends," an action-comedy edutainment series for 5 to 7-year-olds starring the mascots from Chefclub's kids' network, Chefclub Kids. 

"The Chefclub Kids' channel was created to inspire children to cook, become independent and enjoy themselves with their family in the kitchen," says Marie-Laure Marchand, senior vice president, global consumer products and business development, Chefclub. "Now, with Chefclub Friends, our young viewers can take their culinary adventures all over the world, following their favorite characters to discover new recipes and cultures. An animated series is a natural brand extension for us given the fantastic enthusiasm we see from little chefs every day, as they learn that cooking is one of the healthiest, most sociable and fun ways to play!"