Characters Line Up for Macy's Thanksgiving Parade

NORTH AMERICA–The 91st Annual Macy’s Thanksgiving Day Parade will kick off the holiday season this Thursday, Nov. 23, in New York City with a robust lineup of entertainment, character balloons and more.

April 6, 2018

Characters Line Up for Macy's Thanksgiving Parade

Characters from

Frozen, The Grinch

, “Paw Patrol” and “Super Wings” will make their debut at the annual New York City parade this Thursday.


Similar to year’s past, this year’s parade will feature a host of licensed character balloons. This year, four new characters are expected to debut–including Olaf from Disney’s


, The Grinch from Illumination’s

Dr. Seuss’ The Grinch

, Chase from “Paw Patrol” and Jett from “Super Wings.” Additional giant balloon characters that will be featured in the parade include: Red from

Angry Birds

, Charlie Brown from Peanuts, Greg Heffley from

Diary of a Wimpy Kid

, Sinclair Oil Corporation’s Dino, The Elf on the Shelf, Hello Kitty, Scrat from

Ice Age

, Pikachu, Pillsbury Doughboy, the Red Mighty Morphin’ Power Ranger, Ronald McDonald, SpongeBob SquarePants and DreamWorks’



This year’s parade will also host a number of licensed floats, which will also host a variety of entertainment, including

the new floats Everyone’s Favorite Bake Shop by Entenmann’s (Sara Evans), Harvest in the Valley by Green Giant (Lauren Alaina), Parade Day Mischief by South Park Kids Candy (Nicky Jam), “Shimmer and Shine” by Nickleodeon (JoJo Siwa) and Universal Playground by Sprout (Angelica Hale). Additional floats and performances include: 1-2-3 Sesame Street by “Sesame Street” (Leslie Odom Jr. and the series’ cast); The Aloha Spirit by King’s Hawaiian (Goo Goo Dolls); Big Apple by NY Daily News (Bebe Rexha); Big City Cheer! by Spirit of America Productions (Miss America 2018 Cara Mund); Building a Better World by Girl Scouts of the USA (Andra Day and Common); Discover Adventure! by Build-A-Bear (Sabrina Carpenter); Frozen Fall Fun By Discover/NHL (Wyclef Jean, NHL Hockey Hall of Famers Ray Bourque and Bryan Trottier); and Fun House by Krazy Glue (Flo Rida); among many others.

In addition to the character balloons, flats and performances, this year’s lineup will also include 28 legacy balloons, balloonicles, balloonheads and trycaloons; 1,100 cheerleaders and dancers; more than 1,000 clowns; 12 marching brands and six performance groups.

The 91st Annual Parade will also host the Macy’s Parade Shop this year, which will feature Macy’s Thanksgiving Day Parade-branded merchandise such as t-shirts, sweatshirts, tote bags, ornaments, plush toys and more.

“For more than 90 years, Macy’s Thanksgiving Day Parade has signaled the start of the holiday season for millions of families. We are thrilled to once again come together as a nation to give this gift of joy and wonder to all,” says Susan Tercero, group vice-president, Macy’s Thanksgiving Day Parade. “Our incredible team has planned a fantastic spectacle featuring an amazing lineup of giant character balloons, floats of fantasy, the nation’s best marching bands and performance groups, a dazzling array of musical artists, all coming together to herald the arrival of the one-and-only Santa Claus.”

The 91st Annual Macy’s Thanksgiving Day Parade will begin at 9 a.m. EST from 77th Street and Central Park West. The procession will march to Columbus Circle, turn onto Central Park South and march down 6th Avenue/Avenue of the Americas. At 34th Street, the Parade will make its final turn west and end at 7th Avenue in front of Macy’s Herald Square.

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