Character

The latest licensed products, partnerships and brand collaboration news from the world’s most renowned fictional characters.

Rayovac Partners with Disney Characters Rayovac Partners with Disney Characters

A slew of Disney characters, from Cars to The Little Mermaid—and the franchise mascot himself, Mickey Mouse—will beat the drum for Rayovac batteries as part of a wide-ranging deal between Spectrum Brands, Rayovac’s parent, and the Walt D

Apr 6, 2018

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1 Min Read

Lego to Sponsor Thomas for HIT Entertainment Lego to Sponsor Thomas for HIT Entertainment

Apr 6, 2018

1 Min Read

Symbiote Studios Licenses Cartoon, Game Characters Sam and Max Symbiote Studios Licenses Cartoon, Game Characters Sam and Max

Apr 6, 2018

1 Min Read

Puffin to Publish Angry Birds Puffin to Publish Angry Birds

Apr 6, 2018

1 Min Read

Licensing Resources

Brodsky is Back Brodsky is Back

Apr 6, 2018

6 Min Read

Moshi Monster Mag Tops Charts Moshi Monster Mag Tops Charts

Apr 6, 2018

1 Min Read

Scholastic Expands Clifford Anniversary

Scholastic Expands Clifford Anniversary

‘Dexter’ Comes to Collectibles Thanks to Bif Bang Pow!

‘Dexter’ Comes to Collectibles Thanks to Bif Bang Pow!

Three Stooges Gets Debit Card

Three Stooges Gets Debit Card

HIT Entertainment Reveals New ‘Thomas’ Film, Merchandise Push

HIT Entertainment Reveals New ‘Thomas’ Film, Merchandise Push

United Media to Serve as Agent for Hallmark Characters

United Media to Serve as Agent for Hallmark Characters

(not so) Scary Monsters Chicken Out in Colombia

(not so) Scary Monsters Chicken Out in Colombia

Pocketing Profits

Pocketing Profits

Characters Long On Personality

Characters Long On Personality

Nickelodeon Characters Star in First European Attraction

Nickelodeon Characters Star in First European Attraction

Saban Adds Mobile Games

Saban Adds Mobile Games

W.I.T.C.H.ing Hour

W.I.T.C.H.ing Hour

ER Finds a New Partner in "Where's Waldo?"

ER Finds a New Partner in "Where's Waldo?"

Small Screen to Silver Screen

Small Screen to Silver Screen

Faith in Fairies

Faith in Fairies

Licensing Resources

Iconix Names Brodsky as Peanuts MD

Iconix Names Brodsky as Peanuts MD

Sanrio Expands Mr. Men

Sanrio Expands Mr. Men

'Ultraman' Soars to New Heights

'Ultraman' Soars to New Heights

Disney Teams with Pan-Oceanic for Eyewear

Disney Teams with Pan-Oceanic for Eyewear

Hello Kitty Inspires New Baby Merchandise

Hello Kitty Inspires New Baby Merchandise

Godzilla Stomps into the Global Licensing Market

Godzilla Stomps into the Global Licensing Market

Winnie the Pooh Ventures into Diaper Bags

Winnie the Pooh Ventures into Diaper Bags

DC Hero VR Experience Drops into Six Flags

DC Hero VR Experience Drops into Six Flags

Care Bears Shake Out Vitamins

Care Bears Shake Out Vitamins

King Features Deals for Phantom Apparel

King Features Deals for Phantom Apparel

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