Celine Dion Teams to Develop Lifestyle Brand

Celine Dion has partnered with Epic Rights and Prominent Brand + Talent to launch her collection of Celine Dion lifestyle products and services.

April 6, 2018

Celine Dion Teams to Develop Lifestyle Brand

Epic Rights and Prominent Brand + Talent are on board to support the musician’s new brand.


Dion’s new lifestyle brand will aim to evoke her unique style and attention to detail that can be found in her music, concerts and charitable events. The range will include a variety of products in categories including health and beauty, home furnishings and fashion and accessories.

“We are all very excited to work with Epic Rights and Prominent Brand + Talent to develop a lifestyle brand that translates Celine’s passions–family, music, performing, entertaining, fashion–into unique products and experiences for her fans around the world,” says Aldo Giampaolo, Dion’s manager. 

Dion will also collaborate with Epic and Prominent on the creation and implementation of her new venture in partnership with top tier retailers and licensees worldwide.

“Celine’s global reach, authenticity and broad fan base sets her apart,” says Dell Furano, chief executive officer,

Epic Rights. “We look forward to collaborating with Celine to create a far-reaching and all-encompassing lifestyle brand opportunity that is, like Celine, one-of-a-kind, exquisite sense of style and fashion.”

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