“Star Trek” continues to fete 50 years with new licensees and events.
CBS Consumer Products has tapped a number of licensees for a range of new products to commemorate “Star Trek’s” 50th anniversary.
New partners for the franchise include:
- License Factory for apparel and accessories in Germany;
- Acme Trading Co. for tin vehicles;
- Colorforms for original colorforms sets;
- First Commemorative Mint for coins and stamps in the U.S.;
- F-toys Confect Co. for ship models with candy in Japan;
- Jada Group for die-cast figures;
- M2D2 Kreativagentur for novelty cups in Germany;
- The Wish Factory for stackable collectibles;
- Dave & Buster’s for an arcade game;
- Simplicity Creative Group for sewing patterns;
- Jumbo Games for puzzles in Europe;
- Titan Publishing for The Lost Scenes; and
- Dark Horse Comics for adult coloring books.
In addition to the new licensees, CBS has named a number of partners for “Star Trek” events throughout the year.
First, CBS has partnered with Richardson Farm in Spring Grove, Ill., to create a “Star Trek”-themed corn maze.
The company also partnered with a number of baseball teams, including the Boston Red Sox, Miami Marlins, Las Vegas 51s and the Vermont Lake Monsters, which will host “Star Trek” baseball nights. Each night will include an exclusive “Star Trek” product, which will only be available with a ticket purchase to the game.
“It is a testament to our great partners that we’ve been able to arrange these fun products and amazing celebrations,” says Liz Kalodner, executive vice president and general manager, CBS Consumer Products. “’Star Trek’ fans will have no shortage of ways to honor a show that has meant so much not just to them but the world of pop-culture in general.”