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April 6, 2018
CBS Consumer Products has signed a raft of international deals across several categories for some of its most popular properties including Star Trek and CSI.
“These deals showcase the range of the CBS portfolio and its popularity all across the globe,” says Liz Kalodner, executive vice president and general manager, CBS Consumer Products. “Whether it’s the international powerhouse Star Trek or classic series like ‘Cheers,’ there is a pop-culture currency with our brands that is felt in every corner of the world.”
For the Star Trek franchise, Gary Gurmukh Sales has signed on to introduce a selection of souvenir merchandise in Canada. Also in Canada, NTD Apparel is launching co-branded Star Trek and The Big Bang Theory apparel, and Hunter will offer gift and novelty products. Brooklyn Briefcase Corporation has signed on for Star Trek-branded martial arts apparel and accessories to be sold in the U.S. and Canada. In Australia and New Zealand, Mitch Dowd will beam up branded men’s sleepwear, underwear, socks and outerwear.
Mighty Mouse continues to show global appeal with several deals in Asia. Watanabe is bringing the superhero mouse to phone cases, cosmetics, tote bags and apparel for men, women and kids throughout Japan. In China, Fujian Mak Sum Footwear is introducing a line of Mighty Mouse-branded infant and children’s footwear.
Canadian fans will be able to bring Cheers home later this year when New World Distributors launches a line of Cheers snacks including peanuts, pretzels and corn nuts.
Tactic Publishing (Finland) will bring the Nordic translation of Club CSI books to Norway, Denmark, Finland and Sweden. Additionally, Kronsegler is set to introduce a line of CSI watches in Germany, Switzerland, Australia and China. Finally, Sun City will be launching a line of t-shirts in France inspired by multiple hit CBS properties including CSI, Dexter and NCIS.
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