CBS Books 'Hawaii Five-0'

CBS Consumer Products will represent the merchandising rights both for the classic and current versions of the TV series "Hawaii Five-0" on behalf of the Freeman Estate.

April 6, 2018

CBS Books 'Hawaii Five-0'

Both classic and modern TV series will get new merchandise.

CBS Consumer Products will represent the merchandising rights both for the classic and current versions of the TV series "Hawaii Five-0" on behalf of the Freeman Estate.

Created by Leonard Freeman, the original series debuted in 1968 and ran for 12 seasons. "Hawaii Five-0" returned to television in 2010 on CBS and celebrated its 100th episode last season.

An upcoming merchandising line will feature both the classic and modern versions of the series with a focus on apparel, gifting and novelty, as well as collectibles. Products are slated to hit retail in 2016.

“'Hawaii Five-0' has become an integral part of pop culture,” says Liz Kalodner, executive vice president and general manager, CBS Consumer Products. “Not only does the franchise span generations, it celebrates the local culture and adventurous spirit of Hawaii. Whether it is the classic version or this current version, we love that audiences connect with the brand and we are thrilled to help continue its legacy.”

"Hawaii Five-O" will

now be included in CBS Consumer Products’ Television City portfolio, joining the ranks of more than 150 classic television series including "The Andy Griffith Show," "Beverly Hills 90210," "The Twilight Zone," "The Brady Bunch," "Cheers" and  MacGyver."

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