April 6, 2018
The world’s No. 88 largest licensor will likely report gains in the coming year with more programs and merchandise on the horizon for “Star Trek” and more.
Affiliate and subscription fee revenues were up 16 percent, and advertising revenues were up 4 percent, led by the broadcast of the semifinals and finals of the NCAA Division 1 Men’s Basketball Championship on CBS Television Network.
Content licensing and distribution revenues also benefitted from a higher volume of TV licensing sales and increased 12 percent, despite a difficult comparison to Q2 2016, which included the international sales of five “Star Trek” series.
Meanwhile, entertainment (CBS Television Network, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Interactive and CBS Films) revenues were up 12 percent; cable networks (Showtime Networks, CBS Sports Network and Smithsonian Networks) revenues increased 7 percent; publishing (Simon& Schuster) revenues grew 10 percent; and local media (CBS Television Stations and CBS Local Digital Media) revenues were up 4 percent.
CBS can also expect to see growth in the coming year, in large part due to its upcoming programming and licensing slate. In 2017, CBS will debut a new “Star Trek” series, titled “Star Trek: Discovery,” which has already unveiled arobust lineup of licensing partners
. Meanwhile, the company will also likely continue to roll out merchandise for its “Twin Peaks” revival, which debuted earlier this year. “Star Trek: The Next Generation” is also gearing up for its landmark 30th anniversary, which will be accompanied but a raft of worldwide licensing partners.
CBS Consumer Products is the world’s No. 88 largest licensor, reporting $320 million in licensed retail sales in 2016, according to
annual Top 150 Global Licensors report.
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