Step Inside Productions, a new experiential production company, has been licensed by BBC Studios to operate and manage the “CBeebies Rainbow Adventure,” CBeebies’ premiere interactive pop-up experience for children.

“We are thrilled to be working with Step Inside Productions on the first-ever CBeebies interactive pop-up experience,” says Mat Way, global director, live entertainment, BBC Studios. “CBeebies Rainbow Adventure is an innovative, inspiring and fun way of bringing CBeebies branded activities to the U.K. regions.”

Designed for children up to 6, their parents, families and caregivers, “CBeebies Rainbow Adventure” is a transportable, inflatable structure of 350-square-meters. It contains immersive activities based on CBeebies shows, including “Hey Duggee,” “Something Special,” “Sarah & Duck,” “Go Jetters” and “Andy’s Dinosaur Adventures.” 

“We’re excited to be launching ‘CBeebies Rainbow Adventure’ into the experiential market,” says Dan Marks, partner, Step Inside Productions. “The rich insights and cross-sector experience that the partners bring have enabled us to take a holistic approach to the creation of new entertainment experiences.”

“CBeebies Rainbow Adventure” launches its year-round tour of the U.K. this April at Ealing Common, then moving on to Brent Cross, Hull, Ipswich, Richmond and York, with further U.K. locations to be announced. Tour dates and tickets are available at CBeebiesRainbowAdventure.com.