Cartoon Saloon Brand Development Signs Multiple Licensing Partners

New licensees are for the upcoming “Puffin Rock” film and “Silly Sundays.”

May 30, 2023

“Puffin Rock.”Cartoon Saloon

Brand Development has announced a slate of new licensing partners for its leading brands, “Puffin Rock,” “The Irish Folklore Trilogy” and “My Father’s Dragon.”

“Puffin Rock and The New Friends” will premiere in Ireland this summer and roll out in select territories around the world later this year. With the movie’s focus on the natural world, Cartoon Saloon has signed multiple new licensing partners, including eco-design manufacturer, GreenRe, for a line of sustainable stationery products with distribution across North America, the U.K. and Ireland, Australia and New Zealand; Snuggly Figs for an eco-friendly and socially responsible children’s clothing line made of bamboo for North America and Value Add Games for an educational board game for the European Union. A newly expanded range of sustainable plush will also be available for the release featuring the new characters.

“With ‘Puffin Rock and The New Friends,’ which just debuted at the Cannes Film Festival Market with

WestEnd Film, we are delighted to have signed our first licensing partners for apparel and products that will allow new and old fans alike to extend their engagement with the movie,” says Brian Tyrrell, general manager, Cartoon Saloon Brand Development. “As we head into Licensing Expo, we’re excited to have such high-quality partners on board across our brands, and we look forward to sharing further information there on our evergreen properties with our current and potential partners.”

For “

My Father’s Dragon

,” Cartoon Saloon has signed global deals with Titan Comics for a graphic novel and Abrams Books for the recently published “The Art of My Father’s Dragon.” Value Add Games and GreenRe are also on board for the same products and territories as “Puffin Rock and the New Friends.” Also available is a new range of “My Father’s Dragon” recycled plush, featuring the main characters, Boris, Elmer, Tiger and Pikas.

And for “

The Irish Folklore Trilogy

,” the studio has signed GreenRe for sustainable stationery products, joining existing partners including Little Brown Young Readers (trilogy of graphic novels), Xist Publishing (beginner books – global), Pinfinity (AR enamel pin sets – global) and Gallery Nucleus (pin sets), as well as

Trends International

for posters in North America.