Cartoon Network Looks to All Demos

Cartoon Network Enterprises is heading into Licensing Expo this week with a diverse portfolio of brands that will reach all demographics.

April 6, 2018

The network’s animated brands “Powerpuff Girls,” “Ben 10,” “Rick and Morty” and more are front and center at Licensing Expo.

“We’re delighted to reveal our broadest and most varied portfolio to-date, providing fans an opportunity to connect with each of our brands through diverse and well curated consumer products programs,” says Pete Yoder, vice president, Cartoon Network Enterprises, North America. “We’re thrilled to be working with a great roster of partners, and fans can expect unique offerings ranging from toys and games to apparel and accessories that will help bring their favorite characters to life.”

Leading the charge for CNE is “Powerpuff Girls,” the animated ‘90s series that re-launched with brand-new episodes in April.

More than 30 licensing partners in the U.S. alone have been signed to expand the brand’s reach, with Spin Master tapped as master toy partner. Other licensees include Funko, Jewelbots, Bulls I and Galerie for products ranging from collectibles to interactive

friendship bracelets, trading cards, confectionery and more.

A big push for CNE this year and into next is the re-launch of “Ben 10.” The refreshed animated series will roll out around the world this fall and into 2017 and will be supported by global master toy partner Playmates Toys, which will debut a range of figures, play sets, role play and more in fall 2017.

New licensees have been rounded up for “Adventure Time,” the quirky Cartoon Network animation that is currently in its seventh season, with a greenlight for season eight.

In time for back-to-school, DC Shoes will debut a collection of children’s and adult footwear, outerwear and snowboards; while Astro Gaming will launch headphone speaker tags later this year and Insight Editions will publish four titles and a cookbook this October.

Newer brands “Steven Universe” and “Rick and Morty” will also be an emphasis for CNE at Licensing Expo this year.

For “Steven Universe,” Abrams will launch a range of books and calendars next year and Astro Gaming will bring to retail headphone speaker tags.

“Rick and Morty” will also get headphone speaker tags from Astro Gaming, and Dark Horse is on board for an art book that will be available during next month’s San Diego International Comic-Con.