Cartoon Network Bolsters Licensing Portfolio
“Power Puff Girls,” “We Bare Bears,” “Ben10” and more will appear on a new range of consumer goods.
NORTH AMERICA–Cartoon Network Enterprises has revealed a slate of new licensees for its portfolio of animated series including “Ben 10,” “Adventure Time,” “Steven Universe,” “We Bare Bears” and “The Powerpuff Girls”.
For “Ben 10,” new partners include: Playmates Toys for an expanded toy line and new range of action figures, deluxe figures, a Omnitirx-inspired role play game and more; Rubies for a collection of dress up and role play outfits launching in the fall and Halloween costumes launching at specialty Halloween retailers and online in August; and Toy Factory for a new collection of plush toys for outdoor and traveling amusement venues as well as family entertainment centers.
Meanwhile, The LEGO Group has signed on to produce two new building sets featuring “The Powerpuff Girls” to celebrate its 20th anniversary.
Finally, the network will expand “We Bare Bears” with 3D foam key ring blind bags from Monogram Direct; “Steven Universe” with micro posers from Tastemakers; and “Adventure Time” with new figures from Kidrobot.
“We have partnered with the best in class to mark key milestones for Cartoon Network including the 'Poweruff Girls,’ ‘Ben 10,’ ‘Steven Universe' andWe Bare Bears," says Pete Yoder, vice president, North America, Cartoon Network. "From LEGO building sets to Playmates Toys action figures to updated collectibles across all of our beloved brands, each have captured the spirit and tone our fans share and delight in for each of these properties
Don’t miss Yoder in “Retail Revolution: New Models for the Modern Consumer” at the NYC Summit, Feb. 20, where he’ll talk about how licensors are working with online retail to bring products to fans. Hurry and get your tickets today before the event sells out. For more information, and to register, click here.