Cartamundi, Warner Bros. Consumer Products Launch DC Hybrid Trading Cards

Cartamundi Group, a world leader in playing cards, and Warner Bros. Consumer Products on behalf of DC have launched DC Hybrid Trading Cards by Hro.  

Using the “Hro” app, a new platform that combines the physical and digital worlds, fans can unlock the DC Multiverse and collect, trade and buy the first DC-based hybrid NFT trading cards featuring DC Super Heroes and Super Villains, including DC characters from the new Warner Bros. Pictures film, “The Batman,” which premiered earlier this month.  

“Cartamundi is excited to partner with Warner Bros. Consumer Products to bring a new breakthrough hybrid physical and digital fan engagement platform and solution “Hro” to market,” says Stefaan Merckx, chief executive officer, Cartamundi. “As a company, we’re committed to bringing our partners and fans global unprecedented experiences and innovative solutions.”  

Beginning with the first DC-based hybrid NFT trading cards, “Hro” will give fans the opportunity to own a physical trading card with an NFT component, bringing blockchain technology together with physical in-store presence for the first time. Using NFTs minted on Immutable X, an Ethereum-based carbon-neutral Layer2 blockchain, DC Hybrid Trading Cards by Hro will hit shelves and digital wallets this month, with additional and limited-edition content coming throughout the year.  

“Trading cards have been a favorite of fans for decades; combining that enthusiasm for collecting with a custom NFT is just brilliant, and this program brings the DC brand to fans in a way that’s never been done before”, says Pam Lifford, president, Warner Media Global Brands and Experiences. “This platform will provide fans a whole new way to engage with their favorite characters from across the DC Multiverse and even expand their ability to interact with other collectors.” 

Each DC Hybrid Trading Card by Hro features unforgettable DC characters and will be equipped with a unique QR code that connects the physical card to its digital “twin” on the “Hro” app. Once connected, the “Hro” app gives buyers access to a 24/7global marketplace to buy, sell and trade their way to a complete collection. The app provides a 360-degree fan engagement platform and community, where users can also build a collection of rare DC art and movie memorabilia, explore DC content, compete on leaderboards and in challenges and unlock money-can’t-buy rewards and experience. 

“’Hro’ gives DC fans, crypto enthusiasts and trading card collectors a first-of-its-kind opportunity to step into a deeper fan experience and enter their gateway to a new era,” says Ann Viaene, chief marketing officer, Cartamundi. “We’re honoring the best of DC by featuring iconic heroes, villains, locations, gadgets and moments fans know and love.”  

Consumers can purchase physical DC Hybrid Trading Cards by Hroin-store and online at Walmart, Amazon (U.S. and U.K.) and at Shop.hro.gg. In the U.K., fans can find DC Hybrid Trading Cards by Hroin-store and online at Game, Zavvi and WHSmith. DC Hybrid Trading Cards by Hro will be available in six packs: 7-card Flowpack, 2-pack, Premium 2-pack, Premium 4-pack, Starter 8-pack and 24-pack Cards Display Unit (CDU). Packs range from seven cards to 168 cards.  

For more information on Hro, visit Hro.gg.