Cars 3 Races into Puzzles, Games
Jumbo Games will launch a number of puzzles and games ahead of the film’s U.K. release in July.
Disney Consumer Products has partnered with Jumbo Games to debut a new range of puzzles and games based on the upcoming Disney-Pixar film Cars 3.
The new collection will consist of a giant floor puzzle, a four-in-one bumper back, a four-in-one shaped and puzzle and color, all featuring characters and scenes from the movie. The range will also include the Disney Cars 3 Piston Cup Race Game, which features a rotating board and track, electronic Piston Cup model with sound animations and four Lightening McQueen model play pieces.
The Cars 3 puzzle and games line is set to launch in June, ahead of the movie’s U.K. release on July 14. The range will also be heavily supported by an integrated marketing and PR campaign.
“We are very excited to finally be able to announce the launch of our new Cars 3 range,” says Stewart Middleton, managing director, Jumbo Games. “Our Cars 3 range has been specially designed with additional play value/game concepts to appeal to children of all ages and maximize retailers’ sales. Cars 3 will certainly be a big hit this summer!”