Disney has partnered with Autotrader, a third-party car shopping site, to launch a new TV advertising campaign featuring Cars 3, which will hit theaters June 16.
The 30-second TV spot will highlight the film’s well-known characters and their distinctive personalities as the company rallies viewers to find the car that best fits their lifestyle. The spot will conclude with the tagline “Every car has a personality. Find the one that fits yours at Autotrader.”
The campaign will also be supported through digital media and audio channels, including Hulu and ESPN Deportes Radio, as well as on the Autotrader.com homepage and the brand’s social channels.