Carrefour Promotes Smurfs in Italy | License Global

Carrefour Promotes Smurfs in Italy


Backstage Licensing has negotiated a month-long promotion with the supermarket chain Carrefour in Italy to promote Smurfs 2, which will hit theaters nationwide Sept. 19.

From Aug. 29 to Sept. 22, Smurfs products will be showcased in high visibility displays and the Smurfs will visit select stores on Sundays for a series of meet-and-greets.

Customers who spend a minimum of 10€ on Smurfs products will receive a Smurfs USB key from Italian licensee Tribe and be entered to win a weekend for four in Brussels, Belgium, offered in collaboration with Brussels Airlines and Best Western.