Carrefour to Debut Geronimo Kidswear

Sabor has also created a range of branded school aprons, which will be released this fall.

Atlantyca Entertainment and Italian manufacturer Sabor have joined forces to create a line of Geronimo Stilton-branded children’s apparel exclusively for the European retailer Carrefour.

The new collection will feature a host of characters from the Geronimo Stilton franchise–including Geronimo Stilton, Tea and Trap, among others–on a range of t-shirts for boys and girls.

Sabor has also created a line themed school aprons for boys and girls, which will be released at Carrefour this fall for the back-to-school season.

“This deal marks the first major retail apparel deal for our company and this popular Geronimo Stilton brand,” says Marco Piccinini, licensing manager, Atlantyca Entertainment. “Carrefour is one of the biggest retailers in Europe and has committed to supporting this endeavor with a dedicated marketing campaign as well as an extensive promotion for their online sales which will feature additional Geronimo Stilton graphics designed by Atlantyca Entertainment.”

The Geronimo Stilton t-shirt collection for children will launch exclusively at Carrefour this spring.