‘Care Bears: Unlock the Magic’ Announces New Deals in China and France

The new deals include a broadcast agreement and toy releases.

License Global

January 5, 2022

2 Min Read
The Care Bears

Cloudco Entertainment, owner of entertainment property Care Bears, has launched its new “Care Bears: Unlock the Magic” animated series on China’s CCTV14 and France’s Gulli. The content launches come in tandem with new toy deals in both territories that will support the new TV series as well as the Care Bears’ forthcoming 40th anniversary this year.   

In October, Cloudco also relaunched Care Bears toys with new toy partner, Splash Toys, in France. The toy line emulates the new character art style seen in “Care Bears: Unlock the Magic” and is rolling out at mass and specialty as well as several other online and brick and mortar retailers across the country.  

“We’re delighted to bring the Care Bears franchise back to China and France, just in time for the brand’s 40th anniversary in 2022,” says Roubina Tchoboian, vice president, international licensing, Cloudco Entertainment. “Parents and kids alike will be thrilled to see the Care Bears explore brilliant, brand-new adventures.”  

Early in 2023, Care Bears will introduce a new line of toys and collectibles with POP MART, in China. The deal was brokered by IMG China and will feature a range of figurines, blind boxes and novelties for teens and young adults. The toy line will debut at POP MART and roll out to online and brick-and-mortar retailers across the country as the brand celebrates its 40th anniversary.  

“We are very happy to cooperate with Care Bears, which has been popular all over the world for many years,” says Xu Xiaobing, head, IP development and management, POP MART. “Both sides have a highly consistent understanding of IP and the concept of delivering happiness for consumers. We look forward to working together to create more excellent works in the future and continue to create a better consumer experience for global users.” 

“Splash Toys is very proud to count the Care Bears license into its brands,” says Julia Padiou, product manager, Splash Toys. ”It’s a special property that has values that speak to everyone: solidarity, friendship, positivity, which are essential, especially in these times. It’s an evergreen brand that touches the adults, full of nostalgia, and the children that discover the brand through the new animated series. Both will be happy to find the Care Bears in their hypermarkets, online or in their favorite toy store.” 

About the Author(s)

License Global

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