The Care Bears are celebrating another year of sharing and caring on the brand’s “Share Your Care” Day, a Care Bears-inspired holiday that encourages all Care Bears fans to engage in actions that showcase love, friendship, acceptance and kindness. This year also includes a partnership with the Born This Way Foundation to amplify their mission to support youth mental health and work with young people to build a kinder and braver world.

“At Cloudco Entertainment, ‘Share Your Care Day’ is a truly special day,” says Kristeen Tibbits, head of marketing, Cloudco Entertainment. “This year, we’re especially honored to be collaborating with Born This Way Foundation and their mission to support the wellness of young people and empower them to build a kinder, braver world. We’ve invited our fans and partners across the globe to amplify the message of sharing and caring and pledge to become honorary ‘Kindness Keepers.’”