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Candace Cameron Bure Expands into Licensing

Actress Candace Cameron Bure and her management firm, Redrock Entertainment Development, have partnered with Weitzberg Consulting to develop a new brand marketing and licensing initiative.

April 6, 2018

1 Min Read

Actress and talk show host will develop a licensing program that focuses on family, belief, career and healthy living.

Actress Candace Cameron Bure and her management firm, Redrock Entertainment Development, have partnered with Weitzberg Consulting to develop a new brand marketing and licensing initiative.

Weitzberg will now work to identify strategic partners and licensing opportunities that will develop and optimize the position of Bure’s brand by implementing programs that expand awareness, strength and language of the brand.

Additionally, Weitzberg, with support from Redrock, will oversee the development, coordination and implementation of specific product strategies in coordination with Bure’s existing representatives at Gersh Agency, Special Artists Agency and Anderson Group Public Relations Firm.

“Candace Cameron Bure is already reaching millions of fans across the United States and around the world,” says Jeffery Brooks, Bure’s manager, Redrock. “With the tremendous success of her current shows, across four simultaneous networks, we are seeing an increased demand for products her fans can enjoy and possess that connect them with Candace. We want to be able to meet those demands in a positive and fulfilling manner that provide intrinsic and tangible, real-world benefits for them.”

Bure is an Emmy nominated actress of the new Netflix series, “Fuller House,” co-host of the “The View” and executive producer and star of the Hallmark Network program “Aurora Teagarden.” She is actively developing program initiatives that focus on family, belief, career and healthy living.

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