C3 Entertainment has been named as the exclusive worldwide representative of chef Jason Santos for licensing and merchandising.

Santos, known for his electric blue hair, has appeared on Gordon Ramsay’s television series “Hell’s Kitchen” and makes frequent appearances on CBS’ “The Talk” and “The Early Show,” “The Today Show” on NBC and various local New England TV stations.

Known for his inventive style, Santos currently operates three restaurants in the Boston area–Back Bay Harry’s, Blue Inc. and Abby Lane.

“We expect many licensing opportunities for Jason with initial offerings of cookbooks and cookware. In addition, since he is already an established television personality, C3’s Pablo Velez, director of development and production, is already cooking up new TV projects for Jason,” says Ani Khachoian, executive vice president of licensing and consumer products, C3.