C3 Entertainment has secured the rights to the children’s series “Rainbow Valley Fire Department.”

The entertainment and media company will now be brokering distribution opportunities for the series across broadcast, digital, mobile, online, VOD, home entertainment, civic and educational distribution. C3 will also handle merchandising for the characters in the series.

“Rainbow Valley Fire Department” follows a troupe of talking emergency vehicles as they go on rescue adventures and help people in need, all while educating children about important life lessons in fire safety.