Butlin's has signed a three-year agreement between Butlin's Resorts and Global Play and Entertainment company, Hasbro, which will see the ongoing presence of Hasbro's characters and brands across the three Butlin's resorts. 

"We are delighted to secure this partnership once again with Hasbro and to continue working together to strengthen and champion our entertainment," says Mike Godolphin, entertainment director, Butlin's. "These characters and brands are integral to the family entertainment we provide at Butlin's and allow families to spend quality time together during their stay, which will be much appreciated following the challenges we have all endured in the past year." 

The three-year deal will run from 2021-2023 and provide the Bognor Regis, Skegness and Minehead resorts with year-round access to several of Hasbro's brands from its rich brand portfolio, including characters from "Peppa Pig," "PJ Masks," Nerf and Play-Doh. 

"We are very excited about continuing our relationship with Butlin's and to deliver great family entertainment to their guests, utilizing our beloved brands and characters," says Hannah Sweeney, senior manager, location-based entertainment, Hasbro. "We believe that our brands, coupled with Butlin's experience, will create once in a lifetime moments for all families visiting their resorts."