Centa IP will expand the children’s brand into consumer products in Australia and New Zealand.

AUSTRLIA–Brands with Influence has tapped Centa IP to represent the “Bush Baby World” brand in Australia and New Zealand.

Centa IP will now aim to expand the brand in a variety of product categories. According to the company, it has already received strong interest from retailers and licensing partners.

“We are thrilled to be managing ‘Bush Baby World’ down here in Australia and New Zealand. We are very aware that girls in our target market love plush and they spend a lot of time on social media – Bush Baby World combines these two worlds beautifully with cute plush characters and high quality animated webisodes,” says Gail Mitchell, vice president, Asia Pacific, Centa IP. “We are very excited to be extending the ‘Bush Baby World’ into a broader range of consumer products categories over the coming years alongside the best in class partners already onboard worldwide”.

“We were really impressed by the Centa IP team’s enthusiasm and determination for the brand,” says Dom Wheeler, managing director, Brands with Influencer. “Early sales indications in the Australia and New Zealand are positive with the plush toys selling through in record time. We are now looking to work closely with Centa IP as we build out a global licensing program. Over the coming weeks, we are going to be announcing many more licensing partners.”