Aykroyds and TDP Licensing will release a new line of apparel for the brand next year.
The brand’s first licensee will create a line of nightwear, underwear and swimwear. The new range is set to launch in the U.K. next spring/summer.
“We have been really excited about the way the new animated series and toys have been received,” says Dom Wheeler, director, Brands with Influence. “The CGI characters are just as loveable and engaging as the physical toys. We’re thrilled to have the caliber of Aykroyds and TDP on board so early in the brand’s development and confident their experience expertise will prove successful at retail. We will be sharing more details about plans for the ‘Bush Baby World’ brand at BLE in October.”
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