‘Bullseye’ Game Show Scores Partners

EUROPE–Bulldog Licensing has secured two new partners for the classic British game show property, “Bullseye.”

April 6, 2018

‘Bullseye’ Game Show Scores Partners

Imagery from the long-running ITV game show will appear on a range of apparel, homewares and more.

EUROPE–Bulldog Licensing has secured two new partners for the classic British game show property, “Bullseye.”

C&M Licensing is on board to produce a line of nightwear and socks inspired by the classic quiz show. Meanwhile, The Hut Group has partnered for t-shirts, hoodies, mugs, phone cases and sweatshirts.

”Bullseye is one of those brands with huge retro quality – the show was unique, and very entertaining, so everyone remembers it,” says Rob Corney managing director, Buldog. “There’s massive brand recognition and millions are ready for a ‘bit of Bully’, so I expect both these ranges to perform very well at retail.”

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