Imagery from the long-running ITV game show will appear on a range of apparel, homewares and more.
C&M Licensing is on board to produce a line of nightwear and socks inspired by the classic quiz show. Meanwhile, The Hut Group has partnered for t-shirts, hoodies, mugs, phone cases and sweatshirts.
”Bullseye is one of those brands with huge retro quality – the show was unique, and very entertaining, so everyone remembers it,” says Rob Corney managing director, Buldog. “There’s massive brand recognition and millions are ready for a ‘bit of Bully’, so I expect both these ranges to perform very well at retail.”
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