Banijay taps licensing agent to grow the classic gameshow series ahead of its upcoming re-launch.

Producers Fizz TV/RDF and brand owners Banijay have tapped Bulldog Licensing to serve as the U.K. licensing agent for the re-launched ‘90s television series “The Crystal Maze.”

Under the terms of the partnership, Bulldog will target a number of categories including stationery, gift, apparel and publishing, among many others.

Additionally, “The Crystal Maze” has already expanded beyond television with “The Crystal Maze Live Experience,” produced by Little Lion Entertainment, in London and Manchester.

“‘The Crystal Maze still enjoys fantastically high awareness across many age groups,” says Rob Corney, managing director, Bulldog. “It’s now going to gain a whole new audience with this major re-launch, which, we are certain, will put ‘The Crystal Maze’ where it belongs: among the great TV shows–and brands–of the 21st century.”

In the new series, teams of five will participate in a gameshow adventure through four zones: Aztec, Medieval, Industrial and Futuristic. In each zone, the team must tackle physical, skill, mystery and mental challenges to win crystals, which give the team five seconds in The Crystal Dome, where they hope to collect gold tokens to win prizes.

“The Crystal Maze” is set to air in fall 2017.