The anime brand will continue to grow in Europe with confectionery, footwear.
The confectionery line will include a range of items such as Easter eggs, mealtime sets, mug and egg sets, advent calendars and chocolate lollipops.
The “Yo-Kai Watch” confectionery range will be available at chain stores, department stores, mass merchants, catalogues and specialty stores across the U.K.
“Despite only recently launching in the U.K., this brand is attracting a huge amount of interest,” says Vicky Hill, licensing manager, Bulldog Licensing. “We are in talks with many other partners, so watch this space.”
Additionally, Viz Media has extended the partnership with the Leomil Group, a part of the Cortina Group, to launch a range of “Yo-Kai Watch”-branded footwear in France, Germany, Benelux, Nordics and CEE. Leomil previously debuted a range of “Yo-Kai Watch” footwear in North America.
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