January 24, 2022
“We were pitching against some of the biggest toy companies for ‘Odo,’” says Kenny McAndrew, licensing director, Wow! Stuff. “Everything ‘Odo’ stands for resonates and aligns with our own values, we wanted this with all our hearts – and I think that showed through in our pitch! ‘Odo’ is unique; ‘Odo’ the owl is gender neutral; the themes are ground-breaking, and the series is grounded on social justice. And it’s very, very funny.”
In the new master toy global deal, Wow! Stuff will create a comprehensive range of toys including plush, dolls, figures and accessories, role-play toys, play sets, track sets, construction toys and bath toys.
“Wow! Stuff’s reputation for innovation is really unmatched in the industry and that’s what we wanted for ‘Odo,’” says Vicky Miller, licensing director, Bulldog Licensing. “The series
is breaking boundaries in its approach to children’s mental health and wellbeing, it’s a trailblazer in the preschool entertainment arena. Similarly, Wow! Stuff always goes above and beyond to create innovative, show-stopping product ranges and that’s just what ‘Odo’ deserves.”Subscribe and receive the latest news from the industry.
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