Bulldog Signs Wow! Stuff for Odo

“We were pitching against some of the biggest toy companies for ‘Odo,’” says Kenny McAndrew, licensing director, Wow! Stuff. “Everything ‘Odo’ stands for resonates and aligns with our own values, we wanted this with all our hearts – and I think that showed through in our pitch! ‘Odo’ is unique; ‘Odo’ the owl is gender neutral; the themes are ground-breaking, and the series is grounded on social justice. And it’s very, very funny.”   

In the new master toy global deal, Wow! Stuff will create a comprehensive range of toys including plush, dolls, figures and accessories, role-play toys, play sets, track sets, construction toys and bath toys. 

“Wow! Stuff’s reputation for innovation is really unmatched in the industry and that’s what we wanted for ‘Odo,’” says Vicky Miller, licensing director, Bulldog Licensing. “The series