Bulldog Signs Wow! Stuff for Odo

Toy innovation company on board as master toy for the preschool animated series.
License Global

January 24, 2022

Promotional Image for "Odo"
Bulldog Licensing/HBO

Licensing agency, Bulldog, has agreed to a deal with Wow! Stuff to become the first licensee for the animated series, “Odo,” which has now sold into more than 128 countries.  

“We were pitching against some of the biggest toy companies for ‘Odo,’” says Kenny McAndrew, licensing director, Wow! Stuff. “Everything ‘Odo’ stands for resonates and aligns with our own values, we wanted this with all our hearts – and I think that showed through in our pitch! ‘Odo’ is unique; ‘Odo’ the owl is gender neutral; the themes are ground-breaking, and the series is grounded on social justice. And it’s very, very funny.”   

In the new master toy global deal, Wow! Stuff will create a comprehensive range of toys including plush, dolls, figures and accessories, role-play toys, play sets, track sets, construction toys and bath toys. 

“Wow! Stuff’s reputation for innovation is really unmatched in the industry and that’s what we wanted for ‘Odo,’” says Vicky Miller, licensing director, Bulldog Licensing. “The series

is breaking boundaries in its approach to children’s mental health and wellbeing, it’s a trailblazer in the preschool entertainment arena. Similarly, Wow! Stuff always goes above and beyond to create innovative, show-stopping product ranges and that’s just what ‘Odo’ deserves.” 

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