Bulldog Licensing Inks Care Bears Toy, Gift Deal

Heathside Trading to develop mini-figures, keyrings, drink bottles and more.

License Global

June 3, 2024

2 Min Read
Care Bears, Heathside, Bulldog Licensing
Care BearsHeathside, Bulldog Licensing

Bulldog Licensing, which manages U.K. licensing for Care Bears on behalf of Cloudco Entertainment, has announced a new deal for the property in the U.K. and Benelux.

Heathside Trading will offer a wide range of Care Bears collectibles, including mini-figures, 2D keychains, 3D bag clips, collectible chocolate, bobblehead figures and die-cast figures.

The new lines will employ designs inspired by the Care Bears rainbow colors and characters, along with the brand’s uplifting messages of love, caring and friendship, which resonate with fans worldwide.

Aimed primarily at the kidult market, the line will launch at gift shops, toy shops and online with a limited range in Q4 and the full range in Q1 2025.

“It’s been a real privilege to work with a brand that is known and loved by so many generations – and still attracting new fans; its characters and colorful designs are the perfect style inspiration for the toys and gifts we specialize in,” says Max Nelson, sales director, Heathside Trading. “We’re looking forward to a great response to this range from Care Bears fans of all ages.”

“This is another big win for the Care Bears licensing program: a range of appealing, fun products from a respected company that perfectly captures the joy and vibrancy of the property,” says Charlotte Payne, director, international licensing, Cloudco Entertainment. “The unique appeal of these products also resonates deeply with our collectors and aligns with our strategic goals to expand the category. We’re delighted to be working with Heathside Trading and are excited about the new opportunities this partnership brings to our fans and collectors alike.”

Related:Cloudco Entertainment Adds New Licensees for Care Bears

“Momentum behind the Care Bears brand just keeps ramping up,” says Rob Corney, managing director, Bulldog Licensing. “Heathside Trading has done a great job of bringing this positive, fun property to a diverse selection of toys and gifts with strong multi-generational appeal. I’m sure consumers – and retailers – will welcome these new ranges with enormous enthusiasm.”

The deal was brokered on behalf of Heathside by Kirsty Guthrie of KJG Limited.

About the Author(s)

License Global

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