Fantom will create a digital sticker album that will feature virtual stickers of Monster Jam trucks and drivers that fans can collect and trade online via their mobile devices and Facebook.
“Digital collectibles is very much a growth category so we are delighted to have signed this agreement with Fantom for Monster Jam,” says Rob Corney, managing director, Bulldog. “It adds another sector to what is a wide-ranging program for a very popular brand.”
Fantom joins a large line of other Monster Jam partners that include master toy licensee Mattel, Winning Moves (Top Trumps cards) and Sunset (apparel in Europe).
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