Kid’s series grows in the U.K. with bedding, party supplies and posters.
The new licensees will add to the show’s existing partners that span categories including apparel, toys and games, publishing, confectionery, stationery and homewares, among others.
The series’ new partners include Character World for bedding; GB Eye for posters and related merchandise; Amscan for balloons and party decorations; and MV Sports and Leisure for wheeled toys.
“‘Yo-Kai Watch’ is an incredible opportunity for the boys’ market in the U.K.,” says Rob Corney, managing director, Bulldog. “The creative is incredibly strong and completely different from anything else on the market; the commercial partners are top caliber and retail buyers across the market are working with us to develop in-store presence and promotions. There’s much more to come from this brand and we have interest from numerous potential partners across many different categories.”
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