Build-A-Bear, Hello Kitty to Open Collaborative Workshop in LA

Build-A-Bear Workshop is set to open its first Hello Kitty-themed workshop on Nov. 15 at Westfield Century City in Los Angeles. The new Build-A-Bear x Hello Kitty & Friends Workshop, created in partnership with Sanrio, celebrates Hello Kitty’s 50th anniversary and invites fans to experience personalized shopping with exclusive Hello Kitty-themed products. 

The workshop will feature pink aprons, branded shopping bags and more to enhance guests’ experiences. A grand opening event on Nov. 15 will include a ribbon-cutting ceremony featuring Hello Kitty and a special gift for the first 50 attendees. 

“The opening of the Build-A-Bear x Hello Kitty & Friends Workshop is a meaningful moment for both of our brands,” says Sharon Price John, president, chief executive officer, Build-A-Bear Workshop. “This workshop is about creating a space where guests of all ages can connect with their favorite Sanrio characters in a fun and memorable way. It’s a special experience that brings together the magic of childhood with the creativity of today’s culture, and we’re excited to share it with the West Los Angeles community.” 

“Hello Kitty is a powerful source of comfort, nostalgia and self-expression for her fans, and a partnership with Build-A-Bear is a natural fit for the Hello Kitty & Friends brand where guests can create their own custom plush to reflect their individuality,” says Craig Takiguchi, chief operating officer, Sanrio. “During this milestone 50th anniversary year, we’ve been focused on offering collectible products and experiences while building connection points for fans, and this special workshop provides Hello Kitty and Build-A-Bear fans alike the ultimate opportunity to make memories with their loved ones while creating one-of-a-kind special friends.” 

Related:Exploring the Funkoverse

Alongside the new workshop, Sanrio-themed holiday designs will be available at Build-A-Bear locations and online. These include a Red Bow Hello Kitty plush, holiday-themed outfits and a Merry My Melody exclusive available at Buildabear.com. 

This new workshop reflects a new chapter in a long-standing collaboration between Build-A-Bear and Sanrio. Since the partnership began, over three million Hello Kitty plush items have been sold.