Buddy Fruits Touts Thomas & Friends

HIT Entertainment, a division of Fisher-Price, is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.

The collaboration, which begins March 1 and will continue through May 31, will see Thomas-branded Buddy Fruits products as well as a sweepstakes that gives fans the chance to win a room makeover and trips to the Day Out with Thomas live event tour.