Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.

CBMG will represent the trademarks, images and logos of the Bruce Lee brand for merchandising and promotional activities throughout the region.

“We are extremely honored to represent Bruce Lee in the Asia Pacific region," says Lee Chapman, chairman, CBMG. "Bruce Lee is one of the most significant martial artists of all time and a great cultural icon of the 21st century.”

“We have a commitment to working with partners who have the same dedication to authenticity and quality as we do, and we believe we found such a partner in CBMG,” says Shannon Lee, Bruce Lee’s daughter and owner/chief executive officer, Bruce Lee, LLC.