RWS Entertainment Group, a provider of guest experiences and attractions, has added two new creative leaders to its team. Jason A. Sparks joins as senior director, theatrical creative content and Damien Gray joins as director, immersive creative content. Sparks was most recently associate director for the Broadway revival of “Take Me Out.” Gray brings a rich portfolio of international projects. 

An award-winning creative director, director and choreographer, Sparks has worked in a wide range of mediums, from Broadway musicals and independent short films to award shows and concert dance. He has served as the associate to Warren Carlyle on multiple Tony Award-winning Broadway productions, including “Hello, Dolly!” with Bette Midler, “Kiss Me, Kate,” “She Loves Me” and “After Midnight,” as well as choreographing productions for New York City Ballet and the Tony Awards. 

Gray is known for his work for top companies worldwide, including Universal Studios Japan, Universal Beijing Resort and the soon-to-open Ocean Flower Island Resort and theme park in Hainan, China. For Universal Studios and Illumination Entertainment, Gray created the concert, “Sing on Tour,” based on the animated hit film, “Sing,” now playing at Illumination Theaters in Osaka and Beijing. He also created “Steps in Time” at Disney California Adventure and the long-running hit, “Animagique,” for Walt Disney Studios in Paris.  

"The level of natural talent and boundary-pushing creativity that Jason and Damien bring to our team is invigorating," says Craig Laurie, executive vice president, creative, RWS. "Both are uniquely qualified to bring a vibrant perspective to our productions. With more than thirty years of combined skill, creativity and insight into live and immersive experiences, our clients and their guests will be thrilled with the results." 

RWS also welcomes Greg Brown, vice president, talent casting and recruitment, Ericka Womack, senior casting manager, performer casting and guest entertainers and Kendra Lucas, manager, performer casting and guest entertainers.