BRB Plans Calaveritas Series

BRB Internacional and Maya Studio announced a new partnership at Brand Licensing Europe to launch the new animated series “HighSkull” based on the characters of the Calaveritas brand.

The series will be produced by Screen 21, BRB’s creative studio.

The Calaveritas brand is already well-placed in the licensing world with a Star Trek crossover debuting this fall and a new t-shirt line available at Zara stores globally.

“We’re very excited about launching a television series based on Calaveritas, a fresh brand that is modern and representative of the very finest, groundbreaking, Spanish design that is already successful in many countries and that has a special touch of humor which is very appreciated by the audience that most consumes internet video content: teenagers,” says Carlos Biern, chief executive officer, BRB Internacional.

In addition to the new brand, BRB is also showcasing other highlights from its property catalog this week at Brand Licensing Europe including Filly Funtasia, Invizimal and Pac-Man and the Ghostly Adventures.

BRB, which represents the Pac-Man brand in America, has already signed a number of new licensees for the 41 Entertainment property including Panini España (stickers, trading cards and albums), Random House Mondadori (activity and first reader books) and Indeca Business (video consoles and tablets).