Apparel company will launch a range of clothing inspired by the iconic band.
Apple Corps has partnered with Hybrid Apparel for a range of apparel featuring The Beatles and The Beatles Yellow Submarine.
Bravado International, The Beatles’ North American licensing agent, brokered the deal.
Hybrid Apparel’s new range will include tees, tanks, fleece, fashion tops, jackets, bottoms, sweaters, thermals and woven tops for infant/toddlers, juniors, boys, girls and men.
“We are beyond excited to enter into this strategic alliance with Bravado and Apple in bringing an elevated assortment of products for one of the most iconic band sin the world,” says Derrick Baca, executive vice president, licensing, Hybrid Apparel. “The strength and notoriety of The Beatles is second to none. We look forward to an amazing partnership and future success.”
The new Beatles apparel range will be available at mass, mid-tier, specialty, department and discount stores.