Bratz Releases Pride Dolls in Collaboration with JimmyPaul, Difuzed

Bratz Pride and JimmyPaul Debut First Fashion Doll Same-Sex Couple and 'Inspired-By' Apparel Line with Difuzed
License Global

May 27, 2022

Bratz pride dolls.MGA Entertainment
MGA Entertainment

(MGA) announced a pride collection inspired by Bratz characters, Roxxi and Nevra. The collection – including a Bratz two-pack of the same-sex couple – was created in collaboration with designer Jimmy Paul and will be available online June 1. 

MGA Cares will donate $25,000 to The Trevor Project, a suicide prevention and mental health organization for LGBTQ youth. 

"We are proud to announce this culturally significant collection and collaboration with Jimmy Paul and express our support for the LGBTQ community through a charitable donation to The Trevor Project," says Jasmin Larian, creative director, Bratz. "For more than 20 years, the Bratz brand has remained true to its values of inclusivity and authenticity, and the Bratz Pride x JimmyPaul collaboration speaks volumes to this commitment." 

The Bratz two-pack of dolls includes Roxxi and Nevra wearing JimmyPaul apparel and accessories. The dolls come in packaging that features illustrations by Jimmy Paul and will be available

at different online retailers. A limited-edition JimmyPaul collection will also be available June 1 globally online with replicas of the dolls looks in adult sizes, including a coat that debuted at Los Angeles Fashion Week earlier this year, '60's-inspired shirts, glitter dresses and jumpsuits.  

"One of the unique elements of this collaboration is that it offers adult apparel designed by Jimmy Paul,” says Gustavo Antonioni, chief operating officer, Difuzed. “It allows the Bratz fans to not only collect the limited-edition dolls, but also dress alike and celebrate this important occasion in a unique fan offering.” 

"This collaboration is a love letter to the LGBTQ community, many of whom have been inspired by Bratz since childhood to live their truth," says Jimmy Paul, designer. "My hope is that the collection brings a glimpse of hope and power and serves as a reminder of both the vibrancy of the community and the gravity of LGBTQ affairs today." 

Bratz

will release content highlighting fan stories of self-acceptance as well as "Talking Bratz" episodes featuring a CGI Bratz version of JimmyPaul.  

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