Brandgenuity has been named as the licensing agency of record for Viacom Music & Entertainment Group and its collection of networks including MTV, VH1, Comedy Central and Spike.

Brandgenuity will take on the management of current licensees and continue to build dynamic licensing programs for these networks’ top properties including “South Park,” “Workaholics,” “Beavis and Butt-Head,” “Ink Master,” “Lip Sync Battle,” “Love and Hip Hop” and “Broad City,” among other brand.

“Many of these are iconic brands that have tremendous awareness and loyal fan followings,” says Jay Asher, partner, Brandgenuity. “We are excited to expand the consumer products program into new and innovative categories that will delight their fan bases and engage with new consumers. And there are new properties being created every day which enable the program to stay fresh and relevant.” 

“We gave this agency selection careful thought. We chose the team at Brandgenuity because they bring creativity, energy and experience in entertainment, product development and strategic brand building,” says Dan Yang, executive vice president and general manager, consumer products, Viacom Music & Entertainment Group. “We’re looking forward to working with them.”