One Animation taps agent to expand its global animated series in North America with apparel, publishing, back-to-school and more.
Brandgenuity will now build a licensing program for the series in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more.
“We are very excited to be working with ‘Oddbods.’ It has a broad appeal, with fans from all age groups who keep coming back for more and more content,” says Jay Asher, partner, Brandgenuity. “But most importantly, ‘Oddbods’ has something we think licensees and retailers are looking for: a positive property that encourages all of us to ‘celebrate our inner odd!’”
“Licensing in North America will be an important move for our global business plans,” says Sashim Parmanand, chief executive officer, One Animation. “The show has taken on a life of its own particularly with fan engagement online, something we see every day with the user-generated content we receive. But
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