One Animation taps agent to expand its global animated series in North America with apparel, publishing, back-to-school and more.

One Animation has tapped licensing agency Brandgenuity to represent its animated series “Oddbods” in the U.S. and Canada.

Brandgenuity will now build a licensing program for the series in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more.

“We are very excited to be working with ‘Oddbods.’ It has a broad appeal, with fans from all age groups who keep coming back for more and more content,” says Jay Asher, partner, Brandgenuity. “But most importantly, ‘Oddbods’ has something we think licensees and retailers are looking for: a positive property that encourages all of us to ‘celebrate our inner odd!’”

“Licensing in North America will be an important move for our global business plans,” says Sashim Parmanand, chief executive officer, One Animation. “The show has taken on a life of its own particularly with fan engagement online, something we see every day with the user-generated content we receive. But nowadays consumers, and particularly kids, really expect to be able to interact with their favorite brands across all platforms from TV and mobile gaming to ‘offline’ consumer products such as toys and clothing. This is where the team at Brandgenuity comes in, with their vast experience and huge industry knowledge and packed contacts book.  We’re looking for exciting ways to expand the world of ‘Oddbods,’ bringing them to life on- and off-screen.”