“We are thrilled that Ed selected us,” says Teri Niadna, managing director, Brandgenuity Europe. “This is an exciting time to license a great authority brand into the outdoor space, as consumers are getting outdoors and seeking their own adventures. Ed has such a contagious spirit and energy. He’s humble, authentic, and witty. We cannot wait to bring his unique personality, authenticity and knowledge to new, exciting spaces, for consumers across all ages, genders, and experience levels.”
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