Brandgenuity to Rep 'Naked' Adventurer

TV personality Ed Stafford has tapped Brandgenuity to create a licensing program around his personal brand.

Stafford is a Britain-based explorer whose expeditions have been captured for audiences across the globe. He rose to fame in 2010 when he became the first person to walk the length of the Amazon River and later starred in the series "Naked and Marooned with Ed Stafford."

“We are thrilled that Ed selected us,” says Teri Niadna, managing director, Brandgenuity Europe. “This is an exciting time to license a great authority brand into the outdoor space, as consumers are getting outdoors and seeking their own adventures. Ed has such a contagious spirit and energy. He’s humble, authentic, and witty. We cannot wait to bring his unique personality, authenticity and knowledge to new, exciting spaces, for consumers across all ages, genders, and experience levels.”

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