February 25, 2022
“I have known Eric for more than 30 years and always admired his level of professionalism and his 360-degree approach to representation,” says Steven Heller, president, The Brand Liaison. “By joining our agency, we can support Eric’s deep relationships in Hollywood and around the world in all facets of licensing and brand extension. We couldn’t be more excited to have Eric on the team.”
Feig has partnered with Cre8or Global to create and build talent-led brands and products across the beauty and wellness space and with The Brand Liaison to create new revenue streams through licensing, collaborations and strategic retail partnerships.
Feig will help clients and their brands expand their footprints through the intersection of entertainment,social media, technology and marketing.
“Cre8or’s mission is about working with talent to create and develop beauty, health, and wellness products,” says David Feuerstein, founder, Cre8or Global. “Eric’s close working relationship with, and understanding of the needs of, talent will help ensure that the level of authenticity is there throughout, so that together we can continue to create and develop meaningful personalized brands.”
Feig, whose clients include Leslie Jordan, “Mission Impossible’s” Esai Morales and TV stars William Zabka and Martin Kove of “Cobra Kai,” is the founder of Eric Feig Entertainment & Media Law in Beverly Hills. Feig is also a founder of Driver Digital Studios, a media and entertainment company focused on the development, production, distribution, marketing and licensing of entertainment content. Feig also sits on the Advisory Board of the Alliance of Women Directors and is a member of the Academy of Television Arts and Sciences.
“Joining the Advisory Board of Cre8or Global and the team at The Brand Liaison is perfectly aligned with the types of service and value I bring to my relationships in Hollywood and beyond working with celebrities, influencers, talent and companies,” says Feig. “The affiliations with The Brand Liaison and Cre8or Global is a natural and necessary expansion to effectively advise companies and brands in 2022.”
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