In partnership with William Morris Endeavor, the agency will expand and develop new consumer products categories for the growing media brand.
Super Sprowtz works with numerous media platforms, including television, books, the web, live programming and branded products, to its target audience of children 3-9. The popular YouTube series features host Roger, and a cast of superhero vegetables to engage children on healthy choices and teach them about food origins. Super Sprowtz has celebrity ambassadors including First Lady Michelle Obama, former White House chef Sam Cass, actor Jeff Bridges, basketball star Shaquille O’Neal, and businessman Russell Simmons.
Brand Central plans to help Super Sprowtz develop a full consumer products program including healthy foods and snacks for kids, gardening products, cooking utensils, publishing, plush and games and activities that give today’s children
“We are thrilled to be working with Super Sprowtz to expand their brand into the marketplace,” says Rebekah Belzer, vice president, Brand Central. “This brand combines a huge national trend in better for you and healthy living with one of the most popular play patterns for kids: superheroes. By engaging kids with fun, cool characters, families will be educated with the tools and education they need to live healthy lives.”
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