Brand Central Signs YouTube Channel

Cute Girls Hairstyles, a YouTube tutorial channel, will extend its brand through licensed consumer products via agency Brand Central.

April 6, 2018

Licensing agency will take Cute Girls Hairstyles into product categories outside of the digital space.

Cute Girls Hairstyles, a YouTube tutorial channel, will extend its brand through licensed consumer products via agency Brand Central.

Launched in 2001 by Mindy McKnight, Cute Girls Hairstyles currently has more than 4.7 million subscribers and 22 million monthly views. Its social following includes 1.3 million on Instagram, 2.8 million on Facebook and 125,000 on Twitter.

“Cute Girls Hairstyles is so much more than hair. It’s a lifestyle brand around the McKnight family that is loved by millions of consumers each day. The brand perfectly translates into consumer product categories from hair accessories and brushes to electrics,” says Ross Misher, chief executive officer, Brand Central.

“We are thrilled to have Brand Central as our agency for Cute Girls Hairstyles,” says McKnight. “We believe their expertise in lifestyle products and brands such as Drybar and Cupcakes and Cashmere make them the ideal agency for our brand.”