Brand Central to Rep New Netflix Series

Gaumont International Television and Vince Vaughn’s Wild West Television have appointed Brand Central to represent the upcoming Netflix series "F is for Family."

April 6, 2018

Agency is planning full licensing program for the upcoming series, 'F is for Family'

Based on the comedy of Bill Burr, the half-hour, animated series will air exclusively in all Netflix territories this winter. The series follows the Murphy family in the 1970's, “a time when you could smack your kid, smoke inside and bring a gun to the airport."

“When we were presented a Netflix animated series based on the comedy of Bill Burr and produced by Wild West and Gaumont, we knew this show had the makings of a mega hit," says Ross Misher, chief executive officer, Brand Central. "From a licensing perspective, 'F is for Family' has all of the elements for a successful merchandise program from iconic animated characters to memorable catch phrases and laugh out loud humor, that will easily translate into ‘gotta have it’ consumer products.”

“We are thrilled to have Brand Central as our agency

for 'F is for Family,'" says Tim Farish, head of marketing and publicity, Gaumont International Television. "Their expertise representing top pop culture entertainment, from shows on Comedy Central to animated series such as 'The Boondocks’ makes them the perfect fit for 'F is for Family.'”