The U.S.’s largest golf association looks to expand its presence at retail and abroad.

NORTH AMERICA–The PGA of America has tapped Bradford Licensing to represent its brand in the retail space in select international markets.

Under the terms of the agreement, Bradford will work to expand the sports brand into categories such as apparel and fragrance. It will also look to create branded retail locations. Further details regarding the partnership have not been disclosed.

“From hi-tech innovations, sport and classical apparel, fragrance to branded retail locations, licensing the PGA of America brand will resonate with seasoned golfers as well as newcomers to the game,” says Neil Platt, director, global licensing, Bradford Licensing.

Founded in 1916, the PGA of America is known for establishing and elevating the standards of the profession. The company has also been integral in growing the interest and participation in the game of golf.

“With golf’s worldwide following numbering in the hundreds of millions and PGA of America professionals working in more than 30 countries around the world, tapping into the myriad licensing partnerships is an exciting challenge,” says Arjun Chowdri, senior director, global and corporate strategy, PGA of America. “We are delighted to be partners with Bradford Licensing in our worldwide licensing endeavors to help elevate the brand of the PGA of America and its Members overseas.”