Lodato Productions has appointed The Bradford Exchange to develop a product program based on the iconic characters and moments from “The Carol Burnett Show.”

Among the memorable characters portrayed by Burnett in the ’60s and ’70s that will be immortalized in a new product range are Mrs. Wiggins, Starlet O’Hara, Nora Desmond, Little Miss Showbiz, Theda Clara and Charwoman.

Bradford is looking to expand the brand in categories such as fashion dolls, figurines, apparel, home décor, kitchenware and collector plates. 

Carol Burnett is represented for licensing by Lodato, which negotiated the deal.