Bradford Grows ‘Game of Thrones’ in EuropeBradford Grows ‘Game of Thrones’ in Europe

New partners join licensing program as season seven of the hit HBO series.

EUROPE- Bradford License Europe, in partnership with HBO Global Licensing, continues to expand “The Game of Thrones” licensing program in Europe, as season seven made its debut in the U.S. Sunday and in the U.K. Monday.

Pyramid International, Elbenwald, Abysse Corp, TVMania and Push Merchandising have all renewed their varied product ranges.

Meanwhile, Elmo & Montegrappa has launched a “Game of Thrones” pen quartet featuring the Houses of Stark, Baratheon, Lannister and Targaryen, with a limited edition Iron Throne pen coming soon.

New licensees include Nemesis Now (resin goblets/tankards), Roy Lowe & Sons (socks), Half Moon Bay (giftware) and DropDead (DTR apparel).