April 6, 2018
Promotional campaign will include in-store displays, merchandise and the chance to give back.
As part of the promotion, BoxLunch locations throughout the U.S. will feature a window display starring the show’s characters and highlighting its offering of branded merchandise including a range of men’s and women’s t-shirts and hoodies, Funko Pop! vinyl figures, accessories, cookbooks and more.
Additionally, the minds behind the series have created a special “giving burger” of the day theme for the promotion. The “Sautee it Forward Burger (with sautéed mushrooms)” will assist in BoxLunch’s mission to provide a meal to a person in need for every $10 spent in-store and online through their partnership with Feeding America. During the month of September, BoxLunch will double its meal donation on all “Bob’s Burgers” merchandise sold during the promotional window.
“It’s always exciting when you’reable to partner on such an innovative brand such as ‘Bob’s Burgers’ and raise awareness around our mission to fight hunger,” says Robert Thomsen, vice president, general manager, merchandising and marketing, BoxLunch. “The culmination of the season seven premiere of show with our double up meal donation and Hunger Action Month is the perfect recipe for good times at BoxLunch.”
The new season of “Bob’s Burgers” will premiere Sept. 25 on Fox.
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